DATE
03/05/2024
Rosamarela doesn’t just sell clothes; it sells hand-stitched stories. We developed a radiant, welcoming visual identity that translates the delicacy of the artisanal process into a solid brand, ready to move seamlessly from the studio to the mall storefront.
Visual Identity
Independent Fashion
Services
Branding and Visual Identity
Sector
Original Fashion Design
Client
Rosamarela
Concept – The Blossoming of the Brand
We sought a balance between the rustic and the sophisticated. The visual identity needed to convey the texture of fabric and the scent of an atelier, yet possess an impeccable visual finish.
Organic Typography
SYMBOL
The highlight of the project is the fusion of the letter 'r' and the yellow rose. The symbol emerges from the typography itself, representing growth, care, and the organic nature of the materials used in the pieces.
Exclusive Pattern
We created a wavy pattern that evokes fabric weaves and the movement of petals. This proprietary print transforms simple items—such as bags and boxes—into instant objects of desire.
The Challenge: Professionalizing the Handmade
Many "handmade fashion" brands struggle to charge a fair price because they come across as amateurish. Rosamarela’s challenge was to maintain an intimate, heartfelt essence while adopting a boutique aesthetic.
Perceived Value
STRATEGY
We needed to move away from the 'craft fair' aesthetic and elevate the brand to the level of premium designer fashion. The choice of Terracotta Orange and Cream brings sophistication and warmth, setting the brand apart in the retail market.
The Solution – A Brand That Dresses You
We delivered a versatile identity that works equally well on the storefront and on the garment's internal label. The Rosamarela brand has become a mark of quality and authenticity.
Unboxing Experience
PACKAGING
We developed the entire shopping experience—from the bags to the price tags. Every touchpoint was designed to make the customer feel like she is receiving a gift, reinforcing the concept of 'fashion crafted with care.'
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FAQ
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