DATE
23/12/2025
Our challenge was to create a comprehensive visual identity system for Crédito & Co., a rising fintech. We delivered the brand book and guidelines that served as the foundation for their internal design and development teams to build a consistent and impactful website and app.
Branding
Branding
Services
Branding and Visual Identity
Sector
Fintech
Client
Crédito & Co.
The Ecosystem – A Brand Ready for Every Screen.
A fintech brand lives in the digital space. That is why we didn't just create a logo, but a flexible design system with clear application rules for interfaces, ensuring a cohesive user experience across any device.
Digital Guidelines (UI Kit)
UI/UX
We defined the primary and secondary color palettes (including 'Tech Green' for actions), the typographic hierarchy, and the button style. We delivered a visual guide so that developers could accurately translate the brand into code.
Consistency Across Multiple Platforms
The goal was clear: whether in the app, on the website, or at a future ATM, the customer would always feel they were within Crédito & Co.’s secure and innovative environment. Visual consistency was our priority.
The Challenge – Credibility in the Physical and Digital Worlds.
In the financial sector, trust is non-negotiable. Crédito & Co. needed an identity that conveyed the solidity of a traditional bank, yet with the agility and modernity of a tech startup.
Building Authority
POSITIONING
The brand was designed to make an impact at any scale. The visual system we created ensures that the logo and colors are instantly recognizable—whether on an app icon or a street billboard—reinforcing the company's presence and authority in the market.
The Deliverable – The Brand Book as a Growth Tool
Our final deliverable was not a product, but an instruction manual—a comprehensive guide enabling the Crédito & Co. brand to grow in an organized and consistent manner for years to come.
Brand Book
DELIVERABLE
The brand book contains all guidelines regarding logo usage, color palette, typography, tone of voice, and applications on physical materials, such as corporate stationery. It is the document that ensures the brand remains intact, regardless of who applies it in the future.
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FAQ
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